An age-friendly city is a city that encourages active ageing by optimising opportunities for health, participation and security in order to enhance the quality of life as people age - World Health Organisation
About the campaign
Age Proud Bristol is an awareness campaign run by Bristol Ageing Better that challenges perceptions of older people in Bristol and encourages people to feel proud of their age and experince. Beginning in January 2020, the campaign will run until the end of March. During this time, the campaign will feature the stories of seven older people in Bristol, our Age Proud Ambassadors, who are challenging negative stereotypes of later life.
We will be publishing three articles based on interviews from our Ambassadors over the course of the campaign. The first article features Niels Hansen (75) a champion skydiver and Judith Brown (81) Bristol Older People’s Forum Ambassador. Read this article by clicking here.
Posters of our Ambassadors will be on display across Bristol from January as well as being published in local magazines and newspapers. You should be able to see them in your local library, community centre or GP surgery.
As a part of the campaign, we have also created an animated video about ageism, which challenges people to think more positively about later life. This video will be played on the big screen in Millennium Square from 20th January - 10th February.
How you can get involved
Engage with the Age Proud Bristol campaign and help us spread the word. Have a conversation about negative stereotypes and how they make you feel, whatever your age. Talk about older friends and relatives that inspire you to see later life in a more positive way. Tell us why YOU feel Age Proud.
Share our Age Proud Bristol video with your network.
Print an Age Proud Bristol poster and display it at your place of work
We’ll be hosting a launch event for the campaign on 24th January at The Foundation Space, Triodos Bank.
At this event, we will be introducing the campaign and its basis, displaying the posters and the animated video and also discussing ageism and age-friendly work taking place in Bristol. we will also have two guest speakers attending.
For any further information about the campaign, please contact Vibeke Joy, Communications and Press Officer for BAB. VibekeJoy@ageukbristol.org.uk